Build your best culture with us

Founder & Chief Purpose Officer Where Experience Rules

Powerful Resources When You Need Them Most™

Norm Murray

Norm began his career as a clinical psychologist providing exacting solutions to clients in individual, family and group therapy. He used to run Canada’s most successful and renowned domestic violence group therapy treatment  programme for men and women and an equivalent group therapy programme to help  victims of violence. He also provided the first direct psychological intervention programmes for the Canadian and UK Government’s on treating depression in long-term unemployed built on his premise that “you cannot motivate someone who is depressed“. Norms innovative approaches and methodology led him to the world of business psychology and then consulting for companies experiencing complex challenges. Norm is an acclaimed strategist, coach and culture transformation expert. He is also an inspirational speaker, writer, podcaster and a counsellor to leaders. He is a complex problem solver who has counselled Executive Leaders and Executive Boards worldwide from start-ups to major corporations in the Middle East, Asia, North America and Europe to achieve culture transformation. Norm has also held leadership roles in influential global companies managing multimillion dollar budgets and multibillion-dollar funds, assets and high performing teams.Norm has also built several successful businesses and has worked in varying industries including Oil & Gas, Engineering, Banking & Finance, Health Care, IT, Education, Insurance, Retail and Law, Power, Sports, Shipping, Transport and Government.  Norm has several legacy business and economic projects with companies and governments worldwide and has also achieved pioneering work in Economics, Psychology and Social Change in Canada, the UK and the Middle East. Norm has also often played the role of Super-Integrator in major culture change and EVP projects where he has brought is expertise, know-how and leadership to manage and lead these critical projects for clients which include bringing together in-house teams, in-house leaders and also external consultants to deliver on planned objectives and to ensure consistency and momentum.  Norm has also authored the practical and important playbook to enhance culture, employee value proposition and leadership effectiveness –  “The Employee Psychological Wellbeing Playbook For Leaders.Norm’s authentic nature, energy, enthusiasm, entrepreneurial spirit and steadfast values are the keys to his professional and personal success as is his passion and dogged determination for helping others succeed.  Trained as an Olympic level basketball player Norm understands the dogged determination, skills and perseverance required to achieve excellence and brings this attitude and mindset to every client project. Norm was formally educated in the UK, USA and Canada.

More About Us

  •  We are  based in the UK and work globally (in-person and virtually)
  • We operate a “just-in-time” Team Delivery Model as we don’t believe in the one team fits all client needs approach
  • Our expert Associates are based all around the world and we hand pick them to serve specific client projects based on the best mix of skills, experience and expertise
  • Our clients choose us for our EXPERIENCE, PROVEN EXPERTISE & CREATIVE APPLICATIONS
  • We are privileged to be involved in complex and discreet client needs and situations so we are mindful of protecting both their discretion and our IP
  • Mission: To passionately share our pragmatic and proven approach, models and methodologies to culture change and EVP
  • Differentiator: Measurable business results and not just great people results